Orchestrating the Twin Transition in Multinational Corporations: Technology Roadmapping for Green and Digital Global Business Services
How big companies can go green and digital at the same time
Large multinational corporations are using their back-office service units as testing grounds to balance environmental goals with digital efficiency. The research reveals that companies are shifting from simple automation toward smarter, more sustainable systems—and that mid-sized countries like Poland and Portugal are becoming unexpectedly valuable hubs for this transition, offering a practical middle path between global powers.
Companies face mounting pressure from regulations like the EU's carbon rules and tariffs on high-emission goods, but most lack a clear playbook for pursuing both goals simultaneously. This research gives business leaders a concrete framework to reorganize their operations and supply chains to meet both demands, while showing which regions and talent pools are best positioned to support this shift. That means faster paths to compliance, lower environmental costs, and new competitive advantages for early movers.